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All Posts in Category: Titles

Whet a Reader's Appetite

Get the attention of an editor – and readers – by using chapter titles that pique their interest. Don’t just call them “Chapter One” and “Chapter Two.” Make your chapter titles inviting and descriptive. Come up with titles that succinctly communicate a point – while also being fun, eye-catching, or pithy.

  • Avoid dull narrative chapter titles like, “How to Get Started Buying Real Estate for Profit.” Try, “Make the Mortgage Lender Pay You!”
  • Don’t confuse the reader. “Beam Me Up, Scotty,” in a book on real-estate transactions won’t make sense even if you’re a dyed-in-the-wool Trekkie.
  • Use subtitles to clarify points.

Tip: With my Dojo Wisdom series, each chapter title is the name of the lesson in the book. 100 chapters = 100 titles = 100 lessons!

Naming Your Book

You’ve got a great idea — now you need a great title! Of course, it’s possible that your agent or editor will want to change your title, but having an attention-getting title will sell your idea to an agent and editor.

  • Readers buy titles. Research shows that the title and the cover are two of the most compelling reasons people buy books.
  • Make it memorable. Who Moved My Cheese? is a title readers remember. If nothing else, they remember the word “cheese” in the title, and that helps them readily locate the book in bookstores or online.
  • Create a counter-trend. Your weight loss book might be called The Anti-Diet.
  • Try something controversial. A nurse’s advice book could be called What Your Doctor Won’t Tell You.
  • Capture your message. The Power of Positive Thinking does exactly what it says it’s going to do – it shows you the power of positive thinking.
  • Test run your title. Do people ask you to repeat it, have trouble spelling it, mistake one word in the title for a similar-sounding word?